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Brand Reputation

Temu Is on Its Way to Becoming Ubiquitous

April 24, 2024

A woman using her smartphoneAdvertising

The Surprising Efficacy of SMS Marketing

February 14, 2024

Brands 2024 lookaheadAdvertising

2024 Marketing & Advertising Trends: Ad Format Experimentation, Influencer Power and Brand Reinventions

December 13, 2023

Graphic conveying social media appsSocial Media

Hate Speech Is a Common Sight for Social Media Users. Here’s How They Want Advertisers to Respond

November 28, 2023

Download the Report: Consumer Attitudes Toward AI in Marketing and AdvertisingArtificial Intelligence

Report: Consumer Attitudes Toward AI in Marketing and Advertising

October 25, 2023

Graphic conveying on-demand content on FAST servicesStreaming

On-Demand Content Will Help FAST Services Compete With Subscription Streamers

August 8, 2023

China

What Drives Chinese Consumers to Find New Products (Hint: It’s Not TV Ads)

August 2, 2023

Streaming

In South Korea, Streamers Will Need Quality Over Quantity

July 25, 2023

Advertising

‘Set-Jetting’ and Beyond: Where Travelers Are Finding Vacation Inspiration

June 22, 2023

Flamin Hot movie sceneFilm and TV

Most Americans Say Brand Films Like ‘Flamin’ Hot’ Are Art, Not Ads

June 7, 2023

Image of Facebook employees talking to customers in front of a sign referencing data privacy.Data Privacy

Why Americans Keep Giving Social Media Platforms Their Data — Even if They Don’t Trust Them With It

June 1, 2023

Advertising

Gen Zers Might Buy Your Product if Its Logo Slays

May 8, 2023

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